Giving Back:
Turning a global boom into local well-being in Mexico’s agave country.
Each time you buy a bottle of Valor, you are directly supporting local communities in Mexico where our tequila is made. Valor founded an independent nonprofit, the Gente Buena Foundation, to ensure that a portion of every purchase is donated to improving access to clean water and healthcare services, protecting the environment, creating job opportunities for women, and much more.
To learn more about our commitments and impact in Mexico and how you, too, can make a difference (beyond enjoying a bottle of Valor), visit the Gente Buena Foundation.
Ethical & Sustainable Business Practices
Tequila is one of the cleanest spirits in the world, but not all tequilas are made equally. The global surge in tequila’s popularity has led to drastic changes in growing, harvesting, and distilling practices that can dilute the quality of the product, deplete the local environment, and exploit local labor throughout the tequila-producing regions of Mexico.
Valor and its small, family-owned distillery (NOM1599) is committed to ensuring every bottle:
- Promotes fair wages, safe working conditions, and job security
- Uses sustainable agricultural and harvesting practices to conserve the environment and protect local wildlife like the hummingbirds and bats that pollinate the agave plant
- Supports local communities in Mexico by donating a portion of every purchase to the Gente Buena Foundation to address pressing social and environmental needs
Our vision for a more equitable tequila industry is bigger than Valor. Understanding that true change can only happen through authentic partnership and a strong commitment to cooperation, Valor launched the Good Agave Pledge: a collective commitment by tequila brands, producers, and partners to invest in tangible community and environmental action across tequila-producing communities in Mexico. Together with over a dozen agave spirits brands, what began as an idea is now becoming a movement built on shared responsibility for the regions that sustain our industry. Learn more.
We are committed to ongoing and long-term collaborative change.
Valor has launched the Gente Buena Foundation to further and deepen its commitment and impact in Mexico. To learn more about Valor’s commitment to community-led impact work and learn how you too can make a difference (beyond enjoying a bottle of Valor), visit the Gente Buena Foundation.
