Giving Back: 10% For Prosperity
Valor isn’t just an exceptional additive-free tequila. When you purchase a bottle of Valor, you’re directly supporting local communities in Mexico where our tequila is made. In collaboration with the Gente Buena Foundation, we contribute 10% of our revenue to address pressing needs in these regions — improving access to clean water and healthcare services, protecting the environment, creating job opportunities for women, and much more. Every purchase makes a meaningful difference for the people and land that make our spirit possible.
Ethical & Sustainable Business Practices
Tequila is one of the cleanest spirits in the world, but not all tequilas are made equally. The global surge in tequila’s popularity has led to drastic changes in growing, harvesting, and distilling practices that can dilute the quality of the product, deplete the local environment, and exploit local labor throughout the tequila-producing regions of Mexico.
Valor is dedicated to helping to break this pattern. In collaboration with the Gente Buena Foundation and a small, family-owned distillery, NOM1599, Valor is committed to ensuring every bottle:
- Promotes fair wages, safe working conditions, and job security
- Uses sustainable agricultural and harvesting practices to conserve the environment and protect local wildlife like the hummingbirds and bats that pollinate the agave plant
- Supports local communities in Mexico by contributing 10% of revenue to addressing pressing social and environmental needs
Every purchase of Valor makes a meaningful difference for the people and land that make our spirit possible. To learn more about our commitments and impact in Mexico and how you, too, can make a difference (beyond enjoying a bottle of Valor), visit the Gente Buena Foundation.
We are committed to ongoing and long-term collaborative change.
Valor has launched the Gente Buena Foundation to further and deepen its commitment and impact in Mexico. To learn more about Valor’s commitment to community-led impact work and learn how you too can make a difference (beyond enjoying a bottle of Valor), visit the Gente Buena Foundation.
