Valor is a woman-owned brand with a commitment to people.
That’s why we allocate 10% of every bottle towards prosperity for Jornaleros, Jimadores, and local communities. Valor is dedicated to ensuring that both the land and the people of Jalisco, Mexico benefit from the prosperity of the tequila industry. Working closely with local partners, Valor reinvests a portion of every purchase to support the individuals and ecosystems that make our tequila possible.
We create products that exemplify exceptional value through a balance of craftsmanship and ethics. Every step of our process is intentional and serves as a foundation for a more human-centered industry rooted in authenticity, respect, and opportunity.
Tequila is one of the cleanest spirits in the world, but not all tequilas are made equally. Valor is made with two natural ingredients: mature agave and water. Many tequila brands avoid disclosing their ingredients since they are often made with glycerin and other additives that give the illusion of quality.
Valor works with a celebrated family-owned distillery (NOM 1599) in Tequila to harvest agave that has matured after 6 years to benefit local ecosystems. The agave that makes Valor is hand-harvested by people who are paid living wages with access to healthcare and education.
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